Kelpo is a cereal that SpongeBob eats in the beginning of the episode "Shanghaied." A fish tries to pass a box of Kelpo off as SpongeBob in "Prehibernation Week," and SpongeBob is seen eating it in "The Bully" while Flatts is punching him. It appears frequently in the SpongeBob SquarePants. The brand's most prominent featuring was in "Waiting," when SpongeBob needed to collect 99 box tops from Kelpo boxes to obtain a free toy in the mail. It is most likely a parody of Cheerios.
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